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Sales Slip at Blyth



Published November 4, 2013
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Blyth, Inc. posted a 32% decrease in net sales for the three months ended June 30, 2013 to $211.7 million. According to the company, this is primarily due to lower sales at ViSalus and, to a lesser extent, at PartyLite; while Miles Kimball reported a sales improvement.
 
“We continue to see evidence that focusing on direct-to-consumer sales is the right strategy for Blyth and that our investments in technology are a critical underpinning to that strategy,” said Robert B. Goergen, chairman and CEO. “For example, at PartyLite, where we’ve been selling candles and home decor products profitably for 40 years through the traditional party plan model, our technology investments are helping PartyLite consultants grow their businesses by making it easier to do business with PartyLite through online shopping, consultant websites and direct-to-customer shipping.”


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