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Shiseido To Sell Skin Care Brands to L’Oréal

November 4, 2013

JAPAN: Shiseido Co., Ltd. has received a proposal from L’Oréal to acquire Carita and Decléor skin care, body care, hair care treatments and products for approximately €230 million ($314.3 million at current exchange rates). The beauty giants are currently negotiating the terms and conditions of the sale, and the deal is subject to standard closing adjustments.

Decléor and Carita brands are part of the Shiseido Professional Division and provide skin care products and services to professional and retail channels mainly in Europe. According to L’Oréal, the Decléor/Carita group had sales of approximately €100 million in 2012, which made it the No. 2 player in the global professional skin care market, which includes beauty salons, spas and salons.

“This project presents a tremendous opportunity for our division, which will thus make a major move in this strategic market for professional beauty very complementary circuit the hairstyle,” said An Verhulst-Santos, general manager of the Professional Products Division of L’Oréal, in a statement.  “Decleor and Carita are two fine brands that occupy a place in the salons, particularly in Western Europe. Development prospects, especially internationally, are very promising.”

Both Carita International S.A. and Laboratories Decléor S.A.S. are based in Paris. As of Sept. 30, 2013 Carita’s capital was valued at €11.29 million while Decléor’s was  €19.3 million. 
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