Breaking News

Shiseido Unveils First Spokesperson for US Market

November 4, 2013

It’s a first for this venerable brand from Japan. Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for its sun care, skin care and color lines in the US. Teter will also serve as spokesperson for the brand’s newest launch for millennials, the Ibuki line, as well as Shiseido’s extensive color collections.

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, “Hannah’s lifestyle and commitment to sun care protection will inspire athletes and women everywhere to take a more active role in protecting and caring for their skin.”

Through a long-standing partnership with the Burton US Open Snowboarding Championships, where Shiseido has been continuously committed to sun care education and sampling, Shiseido will once again be sponsoring Teter at the competition.  At the 2013 event in Vail, CO, where Teter took second place overall, she greeted fans in the Shiseido tent and protected her skin during competition with products from the Ultimate Sun and Urban Environment lines. The 2014 partnership will expand on this relationship and Teter’s dedication to sun care awareness education. 

The 2014 Burton U.S. Open Snowboarding Championships will take place March 5-8 in Vail, CO.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017