Breaking News

Shiseido Unveils First Spokesperson for US Market

November 4, 2013

It’s a first for this venerable brand from Japan. Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for its sun care, skin care and color lines in the US. Teter will also serve as spokesperson for the brand’s newest launch for millennials, the Ibuki line, as well as Shiseido’s extensive color collections.

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, “Hannah’s lifestyle and commitment to sun care protection will inspire athletes and women everywhere to take a more active role in protecting and caring for their skin.”

Through a long-standing partnership with the Burton US Open Snowboarding Championships, where Shiseido has been continuously committed to sun care education and sampling, Shiseido will once again be sponsoring Teter at the competition.  At the 2013 event in Vail, CO, where Teter took second place overall, she greeted fans in the Shiseido tent and protected her skin during competition with products from the Ultimate Sun and Urban Environment lines. The 2014 partnership will expand on this relationship and Teter’s dedication to sun care awareness education. 

The 2014 Burton U.S. Open Snowboarding Championships will take place March 5-8 in Vail, CO.
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.