Breaking News

Shiseido Unveils First Spokesperson for US Market

November 4, 2013

It’s a first for this venerable brand from Japan. Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for its sun care, skin care and color lines in the US. Teter will also serve as spokesperson for the brand’s newest launch for millennials, the Ibuki line, as well as Shiseido’s extensive color collections.

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, “Hannah’s lifestyle and commitment to sun care protection will inspire athletes and women everywhere to take a more active role in protecting and caring for their skin.”

Through a long-standing partnership with the Burton US Open Snowboarding Championships, where Shiseido has been continuously committed to sun care education and sampling, Shiseido will once again be sponsoring Teter at the competition.  At the 2013 event in Vail, CO, where Teter took second place overall, she greeted fans in the Shiseido tent and protected her skin during competition with products from the Ultimate Sun and Urban Environment lines. The 2014 partnership will expand on this relationship and Teter’s dedication to sun care awareness education. 

The 2014 Burton U.S. Open Snowboarding Championships will take place March 5-8 in Vail, CO.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers