Breaking News

The Body Shop Takes Stake In Emporio Body Store

November 4, 2013

BRAZIL: The Body Shop, a L’Oréal unit,  has acquired a 51% stake in the Emporio Body Store in Brazil, with the option to increase its stake to 80% by 2019, according to the company.

Established in 1997 in Porto Alegre by Tobias Chanan, Emporio Body Store sells a complete range of cosmetic products it distributes through a network of franchisees. In 2012, Emporio Body Store realized a consolidated turnover of nearly $10 million. According to L’Oréal, the business has grown significantly in the past few years. There are approximately 130 shops expected to be open by the end of 2013, up from just 36 outlets in 2010.

Chanan will remain CEO of the group with the objective to expand the business through the franchise channel. The company will offer Brazilian consumers a range of The Body Shop’s most popular products complemented by new products developed locally with L’Oréal’s Research Centre in Rio de Janeiro, noted L’Oréal.

“I am delighted by this opportunity to launch The Body Shop brand in Brazil through this new venture with Emporio Body Store. We are looking forward to introducing The Body Shop products to discerning Brazilian consumers who appreciate naturally inspired, sensorial products,” said Jeremy Schwartz, chairman and CEO The Body Shop.

The acquisition is subject to the approval of the Brazilian Anti-Trust Authority CADE, and should be completed before the end of the year.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?