The Electronic Retailing Association has honored Guthy-Renker with nine Moxie Awards at its 2013 ERA Moxie Awards Gala. The event pays tribute to the year’s best direct response campaigns.
Guthy-Renker, which received 20 total nominations in 13 different categories for Proactiv, Meaningful Beauty and WEN Hair Care, won nine awards this year.
Guthy-Renker’s Meaningful Beauty infomercial, produced by Lieberman Productions, received the coveted Best Long Form award as well as the award for Best Celebrity Presenter for Cindy Crawford who helped create the anti-aging skin care line. Guthy-Renker’s infomercial for Proactiv+, also received two awards—Best Long Form Beauty and Best Long Form Corporate Branding. Meaningful Beauty earned additional awards for Best Direct Response Website and Best Mobile Marketing Campaign, helping establish Guthy-Renker as a pioneer in new developments of mobile marketing and commerce.
Since the company’s first award in 1993, Guthy-Renker has been presented with 91 Moxie Awards.