Breaking News

The Electronic Retailing Association has honored Guthy-Renker with nine Moxie Awards

November 4, 2013

The Electronic Retailing Association has honored Guthy-Renker with nine Moxie Awards at its 2013 ERA Moxie Awards Gala. The event pays tribute to the year’s best direct response campaigns.

Guthy-Renker, which received 20 total nominations in 13 different categories for Proactiv, Meaningful Beauty and WEN Hair Care, won nine awards this year.

Guthy-Renker’s Meaningful Beauty infomercial, produced by Lieberman Productions, received the coveted Best Long Form award as well as the award for Best Celebrity Presenter for Cindy Crawford who helped create the anti-aging skin care line. Guthy-Renker’s infomercial for Proactiv+, also received two awards—Best Long Form Beauty and Best Long Form Corporate Branding.  Meaningful Beauty earned additional awards for Best Direct Response Website and Best Mobile Marketing Campaign, helping establish Guthy-Renker as a pioneer in new developments of mobile marketing and commerce.

Since the company’s first award in 1993, Guthy-Renker has been presented with 91 Moxie Awards.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and