Consumers use personal care products for a variety of effects and needs. However, if the product is unstable or not aesthetically pleasing, they may not repurchase it. The choice of rheology modifier is vital to the appearance, stability and sensory attributes. With nature-based texturants from CP Kelco, you can tailor the flow, spreadabilty and skin feel in a variety lotions and creams, according to the company. From thin and sprayable to rich and velvety, the choice of texture is yours. The firm is also featuring its new line of AquaMax gamma-Polyglutamic Acid (PGA) ingredients that help moderate undesirable immune responses associated with photo-aging—calms the skin and reduces loss of collagen for a more youthful appearance.