“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” said Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, it disrupts the traditional beauty distribution model and engages our customers.”
Inspired by her current ready-to-wear collection, Cynthia Rowley Beauty consists of three spotlight products. The collection includes liquid eyeliner ($18), eye shadow palette ($24) and a limited edition Cynthia Rowley Gilded Canvas Bag ($15).
Rowley previously worked with Birchbox as the company’s first guest curator in July 2011, selecting her favorite products in a limited edition box exclusively for Birchbox subscribers.
The designer’s beauty products will be sold exclusively on Birchbox.com as well as at select Cynthia Rowley stores.