Fragrance West: named Steve E. Raphel president. By joining Fragrance West, Raphel will add nearly 35 years of experience and expertise to a relatively new, but rapidly growing and uniquely positioned company. A fifth-generation perfumer, Raphel has been instrumental in establishing companies into recognized and well-respected industry leaders. Before joining Fragrance West, Raphel served as president at both Belmay and Manheimer Fragrances. He also held creative perfumery and executive management positions at Felton International, where he began his career in 1979.
Also new to Fragrance West are Brian Wills, Susanne Mayle, Gloria Albrecht and Karri Witt, who will round out the firm’s sales and marketing teams; all are from Monarch Fragrances.