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Gillette Helps MLB Champs Clean Up for a Cause



Published December 3, 2013
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The biggest beards in sports did their job this baseball season as the Boston Red Sox defeated the St. Louis Cardinals in the World Series. Fresh off their six-game victory, Gillette helped MVP David Ortiz, Shane Victorino and two special guests to look their best by trimming down and shaving off their rugged beards at the Gillette World Shaving Headquarters. Gillette made $100,000 donation to One Fund Boston during the ceremonial shave.

Also present at the shaving event was Boston police officer Steve Horgan, whose epic reaction to Ortiz’s ALCS grand slam made him an overnight sensation, and Michael Grant, a lucky bearded fan who was selected from Gillette’s Facebook and Twitter pages.
During the season, the Red Sox beards became a symbol of team solidarity and Boston pride. 

“While we aren’t usually big fans of unkempt facial hair, we got behind the local team. Now that they proved themselves to be baseball’s elite, we think the Fenway faithful should get to see the men under the beards looking their best. We’re extremely excited to help them put their best faces forward as champions,” said Sonia Fife, Gillette general manager for North America.


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