Breaking News

Gillette Helps MLB Champs Clean Up for a Cause

December 3, 2013

The biggest beards in sports did their job this baseball season as the Boston Red Sox defeated the St. Louis Cardinals in the World Series. Fresh off their six-game victory, Gillette helped MVP David Ortiz, Shane Victorino and two special guests to look their best by trimming down and shaving off their rugged beards at the Gillette World Shaving Headquarters. Gillette made $100,000 donation to One Fund Boston during the ceremonial shave.

Also present at the shaving event was Boston police officer Steve Horgan, whose epic reaction to Ortiz’s ALCS grand slam made him an overnight sensation, and Michael Grant, a lucky bearded fan who was selected from Gillette’s Facebook and Twitter pages.
During the season, the Red Sox beards became a symbol of team solidarity and Boston pride. 

“While we aren’t usually big fans of unkempt facial hair, we got behind the local team. Now that they proved themselves to be baseball’s elite, we think the Fenway faithful should get to see the men under the beards looking their best. We’re extremely excited to help them put their best faces forward as champions,” said Sonia Fife, Gillette general manager for North America.
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization