Breaking News

Gillette Helps MLB Champs Clean Up for a Cause

December 3, 2013

The biggest beards in sports did their job this baseball season as the Boston Red Sox defeated the St. Louis Cardinals in the World Series. Fresh off their six-game victory, Gillette helped MVP David Ortiz, Shane Victorino and two special guests to look their best by trimming down and shaving off their rugged beards at the Gillette World Shaving Headquarters. Gillette made $100,000 donation to One Fund Boston during the ceremonial shave.

Also present at the shaving event was Boston police officer Steve Horgan, whose epic reaction to Ortiz’s ALCS grand slam made him an overnight sensation, and Michael Grant, a lucky bearded fan who was selected from Gillette’s Facebook and Twitter pages.
During the season, the Red Sox beards became a symbol of team solidarity and Boston pride. 

“While we aren’t usually big fans of unkempt facial hair, we got behind the local team. Now that they proved themselves to be baseball’s elite, we think the Fenway faithful should get to see the men under the beards looking their best. We’re extremely excited to help them put their best faces forward as champions,” said Sonia Fife, Gillette general manager for North America.
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.