“Understanding past trends is key to planning for a strong and profitable future,” said Matthews.“10 Years of Premium Beauty provides readers with the tools to do so.”
During the past 10 years, there have been many far-reaching changes to premium beauty, according to the author. There has been a growing confidence among beauty shoppers who are savvier, more demanding and no longer stick to one kind of beauty regime.
Efficacy is a key driver to purchase. Meanwhile, shopping environments have become more customer-friendly and increasingly offer services to draw consumers into their stores for longer. Online is now a major force in beauty retailing.
“The last decade has seen the UK economy cycle through boom into one of the worst recessions in history and then back through to recovery.” explained Matthews. “Premium beauty has done well to weather these turbulent times but as the first green shoots of growth begin to show, it will be important to learn the lessons of the past to ensure our industry enjoys a bright future,” she said.
In the book, readers can trace the rollercoaster course of the UK economy and see how the premium beauty industry has fared in comparison; assess the effect the recession has had on premium beauty’s luxury status; chart the highs and lows of the fine fragrance, premium makeup and premium skin care sectors ; evaluate the impact online retailing has had on the high street; read interviews with leading industry figures including Per Neuman, former UK managing director of Estée Lauder, and a foreword from CEW (UK) chairman Caroline Neville.
A preview of “10 Years of Premium Beauty” can be downloaded at http://www.imogenmatthews.co.uk/10-years-of-premium-beauty-preview.
More info: www.imogenmatthews.co.uk