High Ridge Brands is donating up to three million showers-worth of soap, shampoo, conditioner and other personal care essentials to impoverished families across America by linking with non-profit organization Family-to-Family. The Stamford, CT-based company and owner of Zest, VO5, White Rain, Coast and Rave distributed the first million showers-worth of products last month, and helped launch The Family-to-Family Shower To The People Program.
Last month, the first one million showers-worth of VO5, Zest and other high-quality High Ridge Brands products began shipping to social service organizations in more than 20 states.
Consumers will be invited to increase the donation up to another two million showers worth of products starting in January, by redeeming specially-marked coupons for each participating brand.
In January, specially-marked coupons for Zest, VO5, Rave, Coast and White Rain redeemed through March 15 will provide one additional shower’s-worth of products for families in need, up to a total of three million showers for the entire program. Coupons will be available on each participating brand’s website and through an FSI that will appear in Sunday newspapers nationwide on Feb. 2.
The initiative will be heavily promoted through each brand’s social media channels.