Jafra’s focus will be on the caregiver, donating 100% of net proceeds from the sale of its new BeCause line and providing C.A.R.E. Packages (C.A.R.E. = Caring, Appreciated, Remarkable, Exquisite) filled with Jafra products to caregivers nationally.
All proceeds from Jafra’s new BeCause Collection will be donated directly to Beauty Bus Foundation to support its work with caregivers. Launched in September 2013, the line currently includes BeCause Antibacterial Hand Cream, BeCause Antibacterial Hand Gel, and three shades of BeCause Lip Gloss appropriately named Positive Pink, Caring Coral and Berry Hopeful.