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Secret Deodorant held “Biggest. Assembly. Ever.” in support of National Bullying Prevention Month



Published December 3, 2013
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In an effort to turn the tide on girl-to-girl bullying, Secret Deodorant, via its “Mean Stinks” campaign, held what it called the “Biggest. Assembly. Ever.”—a nationwide event where thousands of students in high schools across the country joined together to “Gang Up for Good” in one live-streamed assembly in support of October’s National Bullying Prevention Month.

Secret teamed up with Hollywood Records recording artist from Disney Channel’s “Shake it Up” and ABC’s “Dancing with the Stars” Zendaya and female empowerment expert Alexis Jones to inspire girls to “Gang Up For Good” and combat a serious issue—girl-to-girl bullying.

As assembly co-hosts, Zendaya and Alexis Jones answered questions about girl-to-girl bullying, shared their personal bullying experiences, and offered empowering advice to help “end the mean.”

Granada Hills Charter High School in Los Angeles hosted the assembly and received the honor of the first-ever “Nicest School in America” in recognition of its student-led anti-bullying program. Eight additional schools joined this first-ever nationwide anti-bullying assembly via social media, according to Secret.

To date, Mean Stinks has connected with more than 1.5 million girls to spread awareness about girl-to-girl bullying. 


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