Breaking News

Secret Deodorant held “Biggest. Assembly. Ever.” in support of National Bullying Prevention Month

December 3, 2013

In an effort to turn the tide on girl-to-girl bullying, Secret Deodorant, via its “Mean Stinks” campaign, held what it called the “Biggest. Assembly. Ever.”—a nationwide event where thousands of students in high schools across the country joined together to “Gang Up for Good” in one live-streamed assembly in support of October’s National Bullying Prevention Month.

Secret teamed up with Hollywood Records recording artist from Disney Channel’s “Shake it Up” and ABC’s “Dancing with the Stars” Zendaya and female empowerment expert Alexis Jones to inspire girls to “Gang Up For Good” and combat a serious issue—girl-to-girl bullying.

As assembly co-hosts, Zendaya and Alexis Jones answered questions about girl-to-girl bullying, shared their personal bullying experiences, and offered empowering advice to help “end the mean.”

Granada Hills Charter High School in Los Angeles hosted the assembly and received the honor of the first-ever “Nicest School in America” in recognition of its student-led anti-bullying program. Eight additional schools joined this first-ever nationwide anti-bullying assembly via social media, according to Secret.

To date, Mean Stinks has connected with more than 1.5 million girls to spread awareness about girl-to-girl bullying. 
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.