Breaking News

Secret Deodorant held “Biggest. Assembly. Ever.” in support of National Bullying Prevention Month

December 3, 2013

In an effort to turn the tide on girl-to-girl bullying, Secret Deodorant, via its “Mean Stinks” campaign, held what it called the “Biggest. Assembly. Ever.”—a nationwide event where thousands of students in high schools across the country joined together to “Gang Up for Good” in one live-streamed assembly in support of October’s National Bullying Prevention Month.

Secret teamed up with Hollywood Records recording artist from Disney Channel’s “Shake it Up” and ABC’s “Dancing with the Stars” Zendaya and female empowerment expert Alexis Jones to inspire girls to “Gang Up For Good” and combat a serious issue—girl-to-girl bullying.

As assembly co-hosts, Zendaya and Alexis Jones answered questions about girl-to-girl bullying, shared their personal bullying experiences, and offered empowering advice to help “end the mean.”

Granada Hills Charter High School in Los Angeles hosted the assembly and received the honor of the first-ever “Nicest School in America” in recognition of its student-led anti-bullying program. Eight additional schools joined this first-ever nationwide anti-bullying assembly via social media, according to Secret.

To date, Mean Stinks has connected with more than 1.5 million girls to spread awareness about girl-to-girl bullying. 
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.