Breaking News

Unilever Sells Trio of Ethnic Hair Care Brands To Strength of Nature

December 3, 2013

Unilever has signed an agreement to sell its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature. Financial terms were not disclosed.

The sale, which excludes TCB’s business in Africa, is expected to close this month.

“We are extremely pleased to add these great brands to our expanding portfolio. Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line Comb-Thru are brands with strong consumer following, high awareness and a long tradition of serving their consumers. We are excited about their potential, and strongly believe they each provide an excellent foundation for expanded innovation and product improvement,” said Mario de la Guardia, Strength of Nature CEO. 
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.