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Unilever Sells Trio of Ethnic Hair Care Brands To Strength of Nature

December 3, 2013

Unilever has signed an agreement to sell its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature. Financial terms were not disclosed.

The sale, which excludes TCB’s business in Africa, is expected to close this month.

“We are extremely pleased to add these great brands to our expanding portfolio. Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line Comb-Thru are brands with strong consumer following, high awareness and a long tradition of serving their consumers. We are excited about their potential, and strongly believe they each provide an excellent foundation for expanded innovation and product improvement,” said Mario de la Guardia, Strength of Nature CEO. 

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