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Walmart Rolls Out Natural Cleaning Products Line

December 3, 2013

Walmart is rolling out a new house brand of all natural cleaning products, Great Value Naturals, which the retailer says is as effective as leading conventional cleaning brands. 

Great Value Naturals cleaning products are made from plant-based, all-natural “Evolve” cleaning technology and are sold exclusively at Walmart. The products are 100% chemical-free and toxin-free, biodegradable, non-allergenic and packaged in recyclable materials.

The line includes four natural cleaning products: liquid laundry detergent ($8.97 for a 100oz bottle), a multi-surface cleaner ($2.47 for 32oz spray), window cleaner ($1.98 for 32oz spray) and an automatic dishwasher gel ($3.97 for a 75oz bottle).

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