As part of its sustainable sourcing commitment and as one of the first fragrance houses, Symrise moved to procurement of the CENSO certified raw material. This secures the basis for one of the natural key raw materials in fragrance creations at Symrise. At the same time, this approach supports sustainable methods to cultivate bacteria-resistant lavandin plants, according to the company.
Lavender and lavandin from the Alpes de Haute Provence in France is both a traditional and popular ingredient in perfumery, which provides perfumes, soaps and detergents, with a memorable aromatic note. Their crops represent more than 50% and 90%, respectively, of the world’s production and impact the lives of more than 2,000 farmers.
On a scent excursion to Manosque, one of the main lavandin growing areas in the region, Symrise Perfumery School students learned about CRIEPPAM, a French fragrant plants research organization supported by Symrise. Students met with representatives of the organization and discovered how they are helping the farmers fight the disease. Farmers supporting this initiative use environmental friendly processes to make the plants resistant to bacteria.
“Through our commitment, we aim to support both the sustainability and the quality of French Lavandin. This natural fragrance ingredient is crucial for our industry’s stakeholders,” said Béatrice Favre-Bulle, senior vice president, fragrance creation Home & Personal Care at Symrise.
More info: www.symrise.com