Breaking News

A new Glade’s campaign featured an original holiday song

January 1, 2014

During the holiday season, a new Glade’s campaign featured an original holiday song—“This is My Wish,” written specifically for Glade’s 30-second TV spot—sung by Grammy-nominated musical artist, actress and youngest winner of “American Idol” Jordin Sparks. In addition, Glade donated $150,000 to Toys for Tots, providing 15,000 children with a new toy this holiday season.

“The donation from Glade is among the largest made by a national corporate sponsor this year,” said retired Marine Major Bill Grein, VP-marketing and development of the Marine Toys for Tots Foundation. “We appreciate their help in meeting our goal of making this a happy holiday for children nationwide.”
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.