Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Beauty I&O
 •  Going to the Dogs  •  11th Beauty Biz Roundtable is Oct. 1  •  Clorox Exits Venezuela  •  Ethnic Market Sees Rise in Anti-Aging SKUs  •  Univar Signs Deal With Evonik
Print

A new Glade’s campaign featured an original holiday song



Published January 1, 2014
Related Searches: america men foundation marketing
Post a comment
During the holiday season, a new Glade’s campaign featured an original holiday song—“This is My Wish,” written specifically for Glade’s 30-second TV spot—sung by Grammy-nominated musical artist, actress and youngest winner of “American Idol” Jordin Sparks. In addition, Glade donated $150,000 to Toys for Tots, providing 15,000 children with a new toy this holiday season.

“The donation from Glade is among the largest made by a national corporate sponsor this year,” said retired Marine Major Bill Grein, VP-marketing and development of the Marine Toys for Tots Foundation. “We appreciate their help in meeting our goal of making this a happy holiday for children nationwide.”


blog comments powered by Disqus