Sure it is more than 80 years old, but Dreft laundry detergent isn’t shying away from new marketing tactics. In fact, the venerable brand has new high-tech addition: the “Amazing Baby Days” app for mobile devices. Designed with both expecting and new parents in mind, the free app offers a simple, convenient way to capture, document and share all the special moments from pregnancy through baby’s first year, which can easily be published into a beautiful book and then shared with friends and family, according to P&G. Parents can download the app for free on Apple iTunes.
To help launch the “Amazing Baby Days” mobile app, Dreft has partnered with expectant celebrity parents, Kevin and Danielle Jonas. Throughout the coming weeks, consumers can view exclusive content from the couple as they prepare for their upcoming arrival on Dreft’s Facebook page and Twitter handle.