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Clorox has kicked off the third year of “Bleach It Away”

January 1, 2014

Clorox, in partnership with actress Busy Philipps, has kicked off the third year of “Bleach It Away” with some comic relief and a chance to win $20,000. Philipps and The Messy Melodies, Clorox’s own band of comedic holiday carolers, hit the streets of New York City to bring holiday Bleachable Moments to life through song. In addition, people can enjoy the Messy Melodies’ greatest hits at www.BleachItAway.com.

Through April 20, 2014 anyone, anywhere in the US can share a messy moment they wish they could erase at www.BleachItAway.com for the chance to win a grand prize of $20,000. Visitors can also come back each week to vote for the best mess to determine which messes move on for the chance to win the grand prize. Clorox will also select the best mess each week to win a $50 gift card and move on to the next week’s “Moment Showdown.” All who submit a moment will instantly receive a coupon for $.50 off any bottle of Clorox Regular-Bleach via email for the first moment they submit.     

“At Clorox we know the holidays are filled with Bleachable Moments galore. While only some can be solved with bleach, laughter makes all of them easier to erase,” said Katie Keil, marketing manager, The Clorox Company. “Helping people get through the mess and sometimes even rewarding them in the process is what Bleach It Away is all about.”  
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