“At Joico, we eat, sleep and breathe beauty. We are continuously exploring innovative ways to inform and inspire, and one way we do that is by surrounding ourselves with the most gifted artists and educators in the industry, like Bella,” said Damien Carney, international artistic director of Joico. “Bella’s work is exquisite, exotic, sassy, coy, fun, and fresh all in one. She has a magnetic energy that pulls people in through her signature designs. She will play an integral role in making this campaign memorable and wildly successful.”
Throughout 2014, Bella will create original artwork for a number of Joico milestone occasions, where she will apply her spirited vision to the brand’s image.
More info: www.Joico.com