SOUTH KOREA: Davi Luxury Brand Group, Inc. has launched its new Davi skin care product line in South Korea retailers under a 10-year exclusive licensing agreement with LG Household and Health Care, Ltd (LGHH). The new product line was developed, and is being marketed and distributed as luxury skin care products under the company’s Davi, Davi Napa and Davi Skin brand names.
Davi, in collaboration with LGHH’s research and development team, created the skin care line utilizing LGHH’s advanced technology along with Davi’s exclusive Meritage Blend and the patented Phytosphere technology—Phyto-Meritage—that Davi uses in its products. The license agreement with LGHH grants LGHH the right to commercialize Davi branded women’s and men’s skin care and cosmetics in the Asia, including the development of retail outlets and other commercial ventures in the Asian-Pacific region.
LGHH began selling Davi products in the third quarter of 2013 with the opening of four new Davi retail stores in Seoul that are dedicated to the sale of Davi branded skin care and cosmetic products. The stores are currently operating in two of Seoul’s most prestigious luxury department store chains, the Lotte and Galleria. Additional new Davi stores in high-level luxury department stores are scheduled to open in South Korea in 2014.
LGHH plans to open more Davi stores through high-level department stores in other Asian-Pacific territories such as Japan, China, Hong Kong and Singapore in 2014. Davi stores currently feature more than 30 SKUs of skin care products, including the company’s flagship Le Grand Cru Collection, moisturizers, cleansers, toners, essences, serums and specialty products.
“We are thrilled to have a strategic partner such as LGHH, given its stature as a leader in cosmetic products in Korea and the rest of Asia,” said Parrish Medley, president and CEO of Davi Luxury Brand Group, Inc. “LGHH has helped us cultivate our brand within the Asia Pacific region and has been instrumental in launching the Davi brand in Seoul, South Korea, one of the most educated, sophisticated and growing luxury markets in the world.
As one of the largest beauty and cosmetics companies in Asia and worldwide, LGHH has successfully expanded its portfolio of brands through its unparalleled commitment to quality and excellence in nurturing and developing brands while introducing innovative products that appeal to a sophisticated consumer base.”