Mary Kay took the top honor as “Best Website” at the 1st Beauty 2.0 Awards, which was held in Paris, France. From more than 300 entries, a panel of industry experts carefully selected the top five finalists in the best website category, before opening up the polls to consumers.
“It is a huge honor to receive this award voted on by Mary Kay brand lovers from around the world,” said Jamie Schott, director of corporate digital marketing at Mary Kay Inc. “Our award-winning website allows Mary Kay independent beauty consultants to enhance personal connections with customers through an engaging digital experience. Being a category leader means we continue to provide our independent sales force with technology that revolutionizes how they can market the brand and Mary Kay products while delivering best-in-class service.”
Visits to marykay.com were expected to reach 67 million last year, according to the cosmetics company.