Breaking News

P&G, Unilever and Others Put Wanna-Be Bloggers to Work

January 1, 2014

A new sampling source is hitting the US, and some big name brands in household and personal care, namely P&G and Unilever, have signed on. The new digital platform, PINCHme.com, is billed as the first-ever product sampling site that allows consumers to choose samples from some of the world’s leading brands for free in exchange for their feedback.

 PINCHme allows consumers to choose which products they want to try on a bi-weekly basis at no cost, according to its creators. Consumers can sign-up for free and become PINCHme members at www.pinchme.com.

 Members are offered a selection of leading products for free, and can sample up to one-third of the products that are offered at a time. Once delivered, members simply provide feedback via a mini survey within 30 days. Members can share with others via social media. If they love a product, they can purchase products through the “Buy Now” feature, which redirects them to retailers where the products are sold.

PINCHme was founded in July in Australia, and has since achieved much success partnering with more than 50 CPG brands and attracting more than 500,000 members. The company is owned by Droga5, a New York ad agency, and several Australian families, as well as senior management of PINCHme, led by Jeremy Reid, founder and executive chairman.
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.