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P&G, Unilever and Others Put Wanna-Be Bloggers to Work



Published January 1, 2014
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A new sampling source is hitting the US, and some big name brands in household and personal care, namely P&G and Unilever, have signed on. The new digital platform, PINCHme.com, is billed as the first-ever product sampling site that allows consumers to choose samples from some of the world’s leading brands for free in exchange for their feedback.

 PINCHme allows consumers to choose which products they want to try on a bi-weekly basis at no cost, according to its creators. Consumers can sign-up for free and become PINCHme members at www.pinchme.com.

 Members are offered a selection of leading products for free, and can sample up to one-third of the products that are offered at a time. Once delivered, members simply provide feedback via a mini survey within 30 days. Members can share with others via social media. If they love a product, they can purchase products through the “Buy Now” feature, which redirects them to retailers where the products are sold.

PINCHme was founded in July in Australia, and has since achieved much success partnering with more than 50 CPG brands and attracting more than 500,000 members. The company is owned by Droga5, a New York ad agency, and several Australian families, as well as senior management of PINCHme, led by Jeremy Reid, founder and executive chairman.


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