Radiancy recently launched the No!No! Pro3, and the company contends consumers purchased 31,200 units, generating $8.4 million of retail sales during a 24-hour period on live television home shopping.
“We are very pleased with the reception our new, advanced No!No! Pro3 received from consumers during our US television home shopping launch event this past weekend,” said Dr. Dolev Rafaeli, chief executive officer of PhotoMedex.
The new No!No! Pro3 removes and treats hair with professional results at home. The improved pulsed Thermicon technology employed by the device enables users to remove hair faster and more effectively than ever before, and with 30% more energy. In addition to the technology upgrade, the new design allows the user to see how the product is working and makes use easier than ever before, according to the company.