Breaking News

Top TV Brand Advertisers

January 1, 2014

Ace Metrix, a TV and video advertising analytics service, has unveiled its 2013 Brand of the Year Watch List, a compilation of the top performing TV advertisers across 20 of most competitive categories. Brands that appear on this list have earned the highest average Ace Score within their category based on their 2013 portfolio of work to date.

According to Peter Daboll, CEO of Ace Metrix, “It is one thing to make a great ad; it is another thing entirely to create a year’s worth of great creative. What’s especially exciting in the 2013 list is the number of new brands that have consistently distinguished their advertising, often against stiff category competition, to emerge at the top of their category.”

The 2013 Brand of the Year Watch List for household products (listed alphabetically) includes: Bounty, Dawn, Febreze, Lysol Cleaners and Swiffer. For personal care, the list includes (also alphabetical): Colgate, Crest, Dove Soap, Dr. Scholl’s and Oral-B.
Ace Metrix was scheduled to reveal the final Brand of the Year winners for each category on Jan. 7.

More info: www.acemetrix.com 
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.