Axe returned to the Super Bowl with a 30-second television commercial. In 2013, the Unilever brand used the spot to announce plans to send someone to space.
“The Super Bowl was a big platform for us to launch the AxeApollo campaign, where more than one million men and women enlisted for a chance to go to space,” said Matthew McCarthy, senior marketing director, Axe & Men’s Grooming for Unilever, based in New Jersey. “Axe is the No. 1 men’s fragrance and No. 1 male grooming brand in the US and globally. With the Big Game in our back yard, we want to be there.”
The commercial was created by BBH London.