UNITED KINGDOM: In a move expected to strengthen the OPI brand in the United Kingdom, Coty Inc. has acquired Lena White Ltd., the largest international distributor of OPI.
For the past 30 years, Lena White Ltd. has served as OPI’s distributor in the UK for the professional and retail beauty channels. According to Coty, this acquisition will lead the development of the OPI brand in the UK, its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels, where Coty will continue to leverage Lena White’s strong management expertise.
“This acquisition is an important step in strengthening OPI’s position in Europe,” said Michele Scannavini, CEO of Coty Inc. “The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our UK business.”