Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  Global Handwashing Day Set for Oct 15  •  Pretty Picture at LVMH  •  Living Social Tests Beauty Booking  •  L'Oréal and Michelle Phan End Relationship  •  P&G Sponsors 2016 William J. Gies Awards

Coty Acquires Lena White

Published February 7, 2014
Related Searches: brand men retail business
Post a comment
UNITED KINGDOM: In a move expected to strengthen the OPI brand in the United Kingdom, Coty Inc. has acquired Lena White Ltd., the largest international distributor of OPI.

For the past 30 years, Lena White Ltd. has served as OPI’s distributor in the UK for the professional and retail beauty channels. According to Coty, this acquisition will lead the development of the OPI brand in the UK, its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels, where Coty will continue to leverage Lena White’s strong management expertise.

“This acquisition is an important step in strengthening OPI’s position in Europe,” said Michele Scannavini, CEO of Coty Inc. “The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our UK business.” 

blog comments powered by Disqus