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Dove and Nicole by OPI have launched the “Discover Your Dark Side in the New Year Sweepstakes"



Published February 7, 2014
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Dove—the chocolate brand—and Nicole by OPI have launched the “Discover Your Dark Side in the New Year Sweepstakes, a Facebook-based promotion that will randomly award 25,000 entrants with two exclusive Nicole by OPI nail lacquer shades inspired by the Mars-owned chocolate brand.

The lacquer shades are called Better After Dark and Promises in the Dark.

“In 2014, we want to encourage people to discover the delicious taste of Dove Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter,” said Roy Benin, chief consumer Officer, Mars Chocolate North America. “With this sweepstakes, we’re putting the silky-smooth taste of Dove Dark Chocolate at people’s fingertips with the always smooth nail polish experience from Nicole by OPI.”

The sweepstakes was set to close on Feb. 5.


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