Breaking News

Dove and Nicole by OPI have launched the “Discover Your Dark Side in the New Year Sweepstakes"

February 7, 2014

Dove—the chocolate brand—and Nicole by OPI have launched the “Discover Your Dark Side in the New Year Sweepstakes, a Facebook-based promotion that will randomly award 25,000 entrants with two exclusive Nicole by OPI nail lacquer shades inspired by the Mars-owned chocolate brand.

The lacquer shades are called Better After Dark and Promises in the Dark.

“In 2014, we want to encourage people to discover the delicious taste of Dove Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter,” said Roy Benin, chief consumer Officer, Mars Chocolate North America. “With this sweepstakes, we’re putting the silky-smooth taste of Dove Dark Chocolate at people’s fingertips with the always smooth nail polish experience from Nicole by OPI.”

The sweepstakes was set to close on Feb. 5.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level