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Dove used the Sundance Film Festival

Published February 7, 2014
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Dove used the Sundance Film Festival in Park City, UT as a launch pad for its newest hair care products. The Dove Advanced Hair Series Salon found its way into the Talent Resources Gifting Suite, where the Unilever brand rolled out Dove Oxygen Moisture and Dove Pure Care Dry Oil, two new SKUs that are part of the Dove Advanced Hair Series.

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