Breaking News

Gisele Is The New Face of Pantene

February 7, 2014

Gisele Bündchen has made her debut in Pantene’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

The international supermodel has been representing Pantene in Brazil since 2007.

“Gisele is truly a woman who has it all—not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” said Kevin Crociata, marketing director of North American hair care at Procter & Gamble. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves. Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our North American Pantene family.”

Bündchen debuted in a new campaign that broke in January to launch what P&G is calling Pantene‘s first-ever, clinically tested, antioxidant damage-blocking technology (EDDS). The damage blocking technology targets, captures and helps reduce copper buildup on hair to help prevent oxidative damage, which over time leads to a new dimension of damage protection, according to P&G.
This technology will be used across most Pantene shampoo formulas and works to preserve the long-term condition of hair.

Pantene will also launch the Damage Detox Collection, which it calls the first-to-mass detoxifying shampoo, conditioner, and treatment system that eliminates impurities, protects from oxidative damage and provides shine.
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.