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In-Cosmetics Looks at Brazil…From Germany

February 7, 2014

GERMANY: Beauty is big business both in Brazil and at In-Cosmetics. Now, the two will share the stage in Hamburg, Germany, when In-Cosmetics opens a new Country Focus feature sponsored by Beraca that will explore how the South American country has become one of the powerhouse nations in the cosmetics industry. According to industry experts, with sales of $42 billion in 2012, the Brazilian cosmetics market represents 58% of the Latin American beauty and personal care market and is home to more than 2,000 cosmetic, toiletry and fragrance manufacturers.

Supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and sponsored by Beraca, the Brazil Country Focus will include a program of events designed to unearth the biggest trends influencing local and international markets. Hair care accounts for the biggest share of sales, closely followed by deodorants and perfumes. At In-Cosmetics, visitors will learn more about the market and complex regulatory affairs.

“There are few other countries making a bigger splash in the C&T industry at the moment than Brazil, which is why we felt it was so important that our first Country Focus centered around this uniquely fascinating market,” explained Cathy Laporte, exhibition manager, In-Cosmetics.  “With global events such as the World Cup and Olympics taking place in Brazil, the country is only likely to increase its influence on all aspects of consumer thinking. We’re excited to be working with ABIHPEC to bring this vibrant industry to life at In-Cosmetics.”

A Brazil Product Trail will lead visitors to exhibitor stands where original projects, unique ingredients and formulations that draw their inspiration from Brazil will be on display. Visitors will also be able to meet with suppliers from Brazil including Beraca, S.A. Campo Research and Chemyunion Quimica and a Brazil pavilion will house first-time exhibitors from the region.

In addition, a Networking Zone with a Brazilian bar will be the perfect place to further discuss business partnerships in detail.

Marketing trends presentations will include “Brazil—A Powerhouse for Cosmetics & Toiletries,” Silvana Gomez, director of foreign trade at ABIHPEC, and “Spotlight on Brazil—Trends, Drivers, Innovation,” Chris Lindsley, global skin care analyst, Mintel.

For those interested in a more in-depth understanding of the complexities surrounding the Brazilian market, there will also be a practical workshop on how to break into the Brazilian personal care market by Claudia de Lucca Mano. This will delve even deeper into the opportunities and challenges that manufacturers and brand owners face when entering the market.

Mintel Beauty and Personal Care will also be running daily product demonstrations on the Innovation Zone, giving visitors the chance to discover innovative skin care, hair care and color cosmetics from Brazil.

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