Mr. Clean started 2014 off by helping out with the massive New York City Department of Sanitation and Times Square Alliance cleanup of Times Square following the city’s New Year’s Eve celebration. This year, Mr. Clean provided some extra finishing sparkle to Duffy Square’s famous “Red Steps” with Mr. Clean Liquid Muscle, one of the brand’s newest cleaners.
A 25-person “Mr. Clean Team” led by “The Accidental Housewife” Julie Edelman assisted in the effort, which enlisted 22 trucks, 24 mechanical sweepers and 37 backpack blowers to clear an estimated 40 to 50 tons of confetti, party hats and other materials from the celebration that closed out 2013.
Mr. Clean Liquid Muscle is a new multi-purpose concentrated cleaning gel that delivers 2.5 times more power in every drop, according to P&G.