Breaking News

Mr. Clean Cleans Up Times Square

February 7, 2014


 
Mr. Clean started 2014 off by helping out with the massive New York City Department of Sanitation and Times Square Alliance cleanup of Times Square following the city’s New Year’s Eve celebration. This year, Mr. Clean provided some extra finishing sparkle to Duffy Square’s famous “Red Steps” with Mr. Clean Liquid Muscle, one of the brand’s newest cleaners.

A 25-person “Mr. Clean Team” led by “The Accidental Housewife” Julie Edelman assisted in the effort, which enlisted 22 trucks, 24 mechanical sweepers and 37 backpack blowers to clear an estimated 40 to 50 tons of confetti, party hats and other materials from the celebration that closed out 2013.

Mr. Clean Liquid Muscle is a new multi-purpose concentrated cleaning gel that delivers 2.5 times more power in every drop, according to P&G.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?