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Non-Surgical Treatments Rise

February 7, 2014

Nearly one in five (18%) American women have undergone one or more non-surgical cosmetic treatments, an increase of four percentage points in two years, according to Multi-sponsor Surveys’ 2013 Cosmeceutical Update. According to the study, the four most commonly used cosmeceutical treatments were laser hair removal (9%), micro-dermabrasion (8%), chemical/glycolic peels (8%) and eye lash growth enhancement (7%). In addition, 4% of the women surveyed had injectable wrinkle filler or relaxer treatments.  

Eyelash growth enhancement is the procedure that increased in use by the widest margin since 2011 (up from 2% to 7% currently), according to the survey.

“These trends are very encouraging for the cosmeceutical industry, especially since women who have had these procedures are the strongest candidates for having repeat or new procedures in the coming year,” noted Cheryl Godbold, account executive for beauty and personal care research at Multi-sponsor Surveys.

The survey was conducted in April 2013 via online interviews among a national sample of 804 adult women in the US to update key trends from the 2011 study of cosmeceuticals.

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