Breaking News

P&G’s Olay Rolls Out New Whitening Technology

February 7, 2014

UNITED ARAB EMIRATES: Procter & Gamble’s Olay brand has rolled out what it is calling its most advanced whitening technology formula in the new White Radiance collection. Two new SKUs, White Radiance Intensive Fairness Serum and Intensive Fairness Cream, use “breakthrough, cellular-level technology” and an upgraded UV blocker allowing them to offer SPF 50.

“The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region’s harsh climate. Olay’s White Radiance collection offers a premium experience to enhance your skin’s inner glow,” said Mubashara Khalid, Olay brand manager, Arabian Peninsula. “White Radiance’s new, breakthrough technology goes deep into the skin to create cellular-level whitening. The results are impressive; we now have our most advanced whitening range yet.”

White Radiance Intensive Fairness Serum and Cream have Olay’s CelLucent Complex. According to Olay, Sepiwhite and niacinamide are combined to allow the brand’s special complex to penetrate skin at a cellular level and induce whitening from within.
To avoid dryness, White Radiance Intensive Fairness Serum and Cream also have unique, highly hydrating textures, according to P&G.

More info: www.olayarabia.com
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.