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P&G’s Olay Rolls Out New Whitening Technology



Published February 7, 2014
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UNITED ARAB EMIRATES: Procter & Gamble’s Olay brand has rolled out what it is calling its most advanced whitening technology formula in the new White Radiance collection. Two new SKUs, White Radiance Intensive Fairness Serum and Intensive Fairness Cream, use “breakthrough, cellular-level technology” and an upgraded UV blocker allowing them to offer SPF 50.

“The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region’s harsh climate. Olay’s White Radiance collection offers a premium experience to enhance your skin’s inner glow,” said Mubashara Khalid, Olay brand manager, Arabian Peninsula. “White Radiance’s new, breakthrough technology goes deep into the skin to create cellular-level whitening. The results are impressive; we now have our most advanced whitening range yet.”

White Radiance Intensive Fairness Serum and Cream have Olay’s CelLucent Complex. According to Olay, Sepiwhite and niacinamide are combined to allow the brand’s special complex to penetrate skin at a cellular level and induce whitening from within.
To avoid dryness, White Radiance Intensive Fairness Serum and Cream also have unique, highly hydrating textures, according to P&G.

More info: www.olayarabia.com


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