First quarter multi-purpose maintenance product sales, which include the WD-40 and 3-In-One brands, rose 3% to $83.9 million. The multi-purpose maintenance products are considered a primary focus for the company. However, home care and cleaning products sales, which include all other brands, fell 15% to $11.6 million. US home care and cleaning products are considered harvest brands providing healthy profit returns to the company and are becoming a smaller part of the business as the multi-purpose maintenance products sales grow.
Americas segment sales in the first quarter slipped 3% to $44.0 million. The Europe, Middle East, Africa and India (EMEA) segment sales in the first quarter climbed 3% to $36.5 million. Asia-Pacific segment sales increased 4% to $15.0 million. Net sales by segment as a percent of total net sales were 46% from the Americas, 38% from EMEA and 16% from Asia-Pacific.