SINGAPORE: To sustain its international growth strategy and with a view to remaining closer to its clients and consumers, independent French company Silab has opened Silab South East Asia in Singapore. An extension of Silab SA, this entity will be dedicated to both promoting the company’s natural cosmetic active ingredients toward all direct customers as well to managing distributors, current and future, for the entire southeast Asian territory, the company announced.
Formerly sales area manager for Silab on the worldwide market, Fatima-Zahra Rzin will be responsible for this new structure.
According to the company, she has solid experience in the cosmetics industry as well as corporate scientific and marketing expertise.
Silab selected Singapore with a view to setting up its office as close as possible to research centers belonging to the largest international cosmetics companies. The office strengthens the firm’s position throughout the Asia-Pacific zone while being supported by its network of local distributors, according to Silab.