United Airlines is rolling out new special edition amenity kits for customers in United BusinessFirst on long-haul international flights departing from the United States. The “collectable tins” highlight each of United’s eight North America hubs, according to the airline, which will hand one to each customer in BusinessFirst. The special edition kits include the amenities of the traditional BusinessFirst kit, including Philosophy brand skin care products, and will be available until March 1, 2014 or until supplies last.
•Peter Thomas Roth has named actress Kelly Rutherford as the global spokesmodel for the brand. Her appointment as spokesmodel marks the first-ever celebrity endorsement for the skin care brand.
In her role, Rutherford will appear in a year-long print ad campaign, which kicked off with a back cover in the February issue of Good Housekeeping.
“Kelly is a perfect fit because she’s like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection,” explained Peter Thomas Roth, the namesake and founder of the skin care and clinical cosmetics brand. “Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational.”
United Airlines is rolling out new special edition amenity kits
Published February 7, 2014
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