Dow Corning’s beauty care experts have broken through one of the barriers that has challenged the hair care market for decades with the development of a new Frizz Index testing method. While the number of frizz control products on the market continues to rise, manufacturers have not had a verifiable method of quantifying hair’s frizziness independently from its volume. This new method developed by Dow Corning to test frizz control aims to change all this.
Beauty care experts from Dow Corning recently introduced the Frizz Index at the 2013 Society of Cosmetic Chemists Annual Scientific Meeting and Technology Showcase. The new index give hair care manufacturers a tool to describe hair tress shape and appearance in a more accurate way, allowing them to formulate new products that will effectively tame frizzy, flyaway hair.
“Dozens of frizz control products on store shelves tout their ability to tame unruly hair without unwanted side effects like influencing hair volume or leaving hair feeling greasy or crispy,” said Sylvie Bouzéloc, hair care application designer, Dow Corning. “Our new Frizz Index will give manufacturers a way to demonstrate the performance of their products to consumers.”
More info: www.dowcorning.com/personalcare