Through its proprietary biotech method which stimulates plant cells to produce high levels of phytoactives (up to 1,000 times greater than traditional means), IRB has uncovered irbic acid, a plant compound with very high collagen-protective activity and greater antioxidant and anti-inflammatory benefits over other well-known plant molecules. IRB worked in conjunction with the University of Bologna in Italy which defined irbic acid’s chemical structure. IRB now holds a patent for this technology and Sederma has ongoing studies further elucidating additional activities and cosmetic benefits. This discovery illuminates one of the benefits that strategic use of plant cell culture allows an industry seeking more advanced solutions from nature, according to the company. This technology offers the highest known concentration of irbic acid ever expressed from this herb, new levels of anti-aging efficacy never seen before, according to IRB.
More info: www.sederma.fr