Breaking News

Agilex Acquires Oriental Aromatics in North America

March 5, 2014

Agilex Fragrances has acquired the North American assets of Oriental Aromatics Inc. A purchase price was not disclosed.
This strategic combination will enhance Agilex’s leadership role as the leading middle market fragrance company in the US, while adding new capabilities that broaden its customer base, according to Agilex executives.

Oriental Aromatics Inc. was established in 2003 as a wholly owned subsidiary of Oriental Aromatics Ltd (India). Founded by Mr. Keshavlal Bodani in 1955, Oriental Aromatics Ltd. is a family owned and managed company, passed down through three generations of Bodanis.

“This melding of Agilex Fragrances and the Oriental Aromatics Inc. business creates an interesting new value proposition for many North American customers,” said Agilex CEO Ray Hughes.

Dharmil A. Bodani, managing director of Oriental Aromatics, Ltd. commented, “Agilex’s combination of large company resources and small company values makes it the perfect partner to take over our operations as we exit the North American compound fragrance market.”

Agilex Fragrances has manufacturing facilities in Branchburg, NJ, Canton, GA and Zhaoqing, China along with a creative center in Piscataway, NJ.

Oriental Aromatics Inc.’s Fairfield, NJ operations will be absorbed into existing Agilex facilities, while key members of the Oriental Aromatics Inc. management, sales, marketing and technical team will be retained. 
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017