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Benefit Opens First Shop in France

March 5, 2014

FRANCE: Benefit Cosmetics has opened its first store in France in the Montorgueil quarter of Paris. According to Benefit’s parent company LVMH, the Paris store places a particular emphasis on services such as waxing, airbrush tans, false eyelash application and makeup lessons.

The opening represents the latest stage in Benefit’s development strategy in Europe, following recent store openings in London, Dublin and Madrid at the end of 2013. Benefit is also sold in France via Sephora, which is part of the LVMH stable. 

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