Dr. Fresh LLC has forged a partnership between its Firefly kids toothbrush brand and Oral Health America (OHA) to promote regular brushing through accessibility and fun while benefitting OHA’s Smiles Across America (SAA) program. Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children and make a substantial monetary donation to help broaden access to school-based dental services offered by SAA partners. SAA increases access to dental services in school-linked settings for children most at risk for developing dental disease.
The partnership kicked off at a brush-a-thon at Pershing School in Berwyn, IL. Marking the occasion was the delivery of the first 25,000 light-up timer toothbrushes to be donated by Firefly.