Breaking News

Lancôme has launched a new interactive program

March 5, 2014

Lancôme has launched a new interactive program that allows consumers to “get the beauty look” straight from the runway of Jason Wu 2014 Collection and the cosmetics giant is providing a means for users to take cosmetics for a virtual test run in real time.
Lancôme aligned with interactive marketing company FaceCake Marketing Technologies, Inc. to bring a revolutionary cosmetics “try-on” platform to DreamDry’s New York Flatiron location. Classic Lancôme favorites and the new makeup look direct from Wu’s fashion-forward show are available to virtually try on using FaceCake’s Swivel Close-Up platform for a limited time. Swivel Close-Up provides consumers the opportunity to try on makeup in a zero-to-two foot environment, literally mirroring the in-store experience. Visitors could virtually try on Lancôme looks, get real-time advice, shop their favorite products, and share their virtual makeover pictures on social media—all through a touch screen.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.