Lancôme has launched a new interactive program that allows consumers to “get the beauty look” straight from the runway of Jason Wu 2014 Collection and the cosmetics giant is providing a means for users to take cosmetics for a virtual test run in real time.
Lancôme aligned with interactive marketing company FaceCake Marketing Technologies, Inc. to bring a revolutionary cosmetics “try-on” platform to DreamDry’s New York Flatiron location. Classic Lancôme favorites and the new makeup look direct from Wu’s fashion-forward show are available to virtually try on using FaceCake’s Swivel Close-Up platform for a limited time. Swivel Close-Up provides consumers the opportunity to try on makeup in a zero-to-two foot environment, literally mirroring the in-store experience. Visitors could virtually try on Lancôme looks, get real-time advice, shop their favorite products, and share their virtual makeover pictures on social media—all through a touch screen.