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P&G Rolls Out new ‘Sweet Dreams’ Collection



Published March 5, 2014
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This month, P&G is launching its new Sweet Dreams Collection, a lineup of products that promises to improve sleep and is endorsed by the National Sleep Foundation. According to the company, this range was developed to help everyone create an ideal sleep environment with fresh, clean, lavender-scented linens so they can tuck in and turn off. 

P&G’s Sweet Dreams Collection includes:
  • Tide Plus A Touch of Downy Sweet Dreams: Formulated with ingredients that provides softening benefits and relaxing scents throughout the wash.
  • Downy Infusions Sweet Dreams: Downy Infusions imparts bed linens with a relaxing lavender scent.
  • Downy  Unstopables Sweet Dreams: Product’s convenient form is easy to use and allows consumers to control the amount of lavender scent added to each laundry load.
  • Bounce Sweet Dreams: According to P&G, only one  Bounce dryer sheet is necessary for a load of laundry.


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