Breaking News

P&G Rolls Out new ‘Sweet Dreams’ Collection

March 5, 2014

This month, P&G is launching its new Sweet Dreams Collection, a lineup of products that promises to improve sleep and is endorsed by the National Sleep Foundation. According to the company, this range was developed to help everyone create an ideal sleep environment with fresh, clean, lavender-scented linens so they can tuck in and turn off. 

P&G’s Sweet Dreams Collection includes:
  • Tide Plus A Touch of Downy Sweet Dreams: Formulated with ingredients that provides softening benefits and relaxing scents throughout the wash.
  • Downy Infusions Sweet Dreams: Downy Infusions imparts bed linens with a relaxing lavender scent.
  • Downy  Unstopables Sweet Dreams: Product’s convenient form is easy to use and allows consumers to control the amount of lavender scent added to each laundry load.
  • Bounce Sweet Dreams: According to P&G, only one  Bounce dryer sheet is necessary for a load of laundry.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017