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The 2014 Product of the Year roster is out



Published March 5, 2014
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The 2014 Product of the Year roster is out—with winners chosen by 40,000 consumers through a survey conducted by market research group TNS. Mike Nolan, global CEO of Product of the Year, says the goal of the award is to “help consumers make informed decisions, while also encouraging brands to consistently push boundaries in order to be recognized.”

TNS covers 23 categories. Here are the winners in household and personal care:
  • Female Personal Cleansing: Dial Coconut Water
  • Dishwasher Pacs: Sunlight Lemon Oxi Complex
  • Dishwasher Soap: Finish  Quantum Power & Free
  • Household Cleaning: Resolve Max Power Gel
  • Kid’s Body Care: Dial Kids Body + Hair Wash
  • Laundry: Woolite Everyday
  • Liquid Soap: Le Savonnier Marseillais All-Purpose Soap
  • Men’s AP/Deo: Right Guard Xtreme Fresh
  • Pet Care: Adams Flea & Tick Home Spray
 This year’s winners were showcased on the Feb. 23 cover of Parade magazine.

According to TNS, winning brands have found that the award’s red seal can increase sales by as much as 15%. 


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