Breaking News

The National Advertising Division (NAD) recommended Murad, Inc. modify advertising

March 5, 2014

The National Advertising Division (NAD) has recommended that Murad, Inc. modify advertising for the company’s “Environmental Shield” products to avoid conveying the unsupported message that the Murad Rapid Age Spot and Pigment Lightening Serum product itself provides a protective barrier against environmental harm to the skin. As part of its routine, ongoing monitoring program, NAD requested substantiation for certain performance claims in print advertising made by Murad for its Murad Rapid Age Spot and Pigment Lightening Serum.

The full report of the ruling can be found online at happi.com.
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.