Breaking News

The National Advertising Division (NAD) recommended Murad, Inc. modify advertising

March 5, 2014

The National Advertising Division (NAD) has recommended that Murad, Inc. modify advertising for the company’s “Environmental Shield” products to avoid conveying the unsupported message that the Murad Rapid Age Spot and Pigment Lightening Serum product itself provides a protective barrier against environmental harm to the skin. As part of its routine, ongoing monitoring program, NAD requested substantiation for certain performance claims in print advertising made by Murad for its Murad Rapid Age Spot and Pigment Lightening Serum.

The full report of the ruling can be found online at happi.com.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level