Tom’s of Maine has created “Brushing Fun,” a coloring book that introduces kids to natural oral care. For each free coloring book download, the firm is donating 10 tubes of Wicked Cool! natural kids toothpaste to Oral Health America (OHA), up to 200,000 tubes. And the products will accompany a $50,000 donation from Tom’s of Maine in support of OHA’s Smiles Across America program.
In addition to contributing financial support to OHA through this year’s Dental Health for All initiative, Wicked Cool! natural kids toothpaste will be donated to OHA’s network of dental clinics and school-based programs around the country.
“Oral Health America is thrilled to partner with Tom’s of Maine to provide children in need with access to preventive dental care and products,” said Beth Truett, president and chief executive officer of Oral Health America. “And with the “Brushing Fun” coloring book, together we hope to reinforce the importance of healthy habits and healthy smiles that last a lifetime.”
Now in its 12th year, the Tom’s of Maine Dental Health for All program aims to create greater access to oral care with a focus on prevention. The program has donated over $1 million and helped make more than 200,000 additional patient visits possible.