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Tracy Reese’s first-ever completely machine-washable look

March 5, 2014

Tracy Reese’s first-ever completely machine-washable look—inspired by her partnership with Tide Pods and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative—hit the runway in February during New York Fashion Week City as part of her Fall 2014 collection.

Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabrics into her collection.

Tide Pods and the CFDA have launched the Washable Fashion Initiative with the goal of educating the fashion industry about the benefits and possibilities of creating more designer garments using machine-washable fabrics.

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