Besway Home Products’ Clean & Care Laundry Detergent, which donates all retail profits from every sale to a charity of the buyer’s choosing, is enabling more proactive ways with its new Ready-to-Help (RTH) program.
RTH is designed to meet the unexpected, critical needs of individuals and organizations faced with calamity, such as natural disasters or significant health problems. Traditional non-profits sometimes find themselves stretched thin by extraordinary circumstances; similarly, it’s difficult to rally broad support for tragedies that unfold at the local or personal level.
Donations through RTH are sent directly and entirely to designated, approved donation sites. When the particular need is satisfied and the site taken down, Clean & Care will remove the relevant link from its donation page. Participating in the RTH program works exactly the same as donations to the list of non-profits listed on Clean & Care’s website. At checkout, buyers simply select the RTH program that appeals to them.