Breaking News

Butter London’s Nonie Crème To Create Beauty Line

April 1, 2014

TPR Holdings has signed an agreement with Nonie Crème, former founding creative director at Butter London, to create a new brand called Nonie Crème—Colour Prevails. The brand, which will encompass all the categories of beauty, is set to hit the US market in January before rolling out to the UK and Canada, according to TPR.

“We are incredibly excited to be working with Nonie Crème,” said Brian Robinson, president of TPR Holdings. “Nonie is a true color mastermind. She pioneered the concept of color mixing within the nail category. We believe her color and creative authority speaks across the entire beauty spectrum.”

“It’s not often you get the opportunity to give such a large audience the tools they need to create, play with, and re-invent their beauty style,” said Crème. “I’m hugely honored to be a part of the TPR family, and look forward to making all sorts of mischief with color!”

To support the new launch, TPR Holdings plans to unveil a new digital platform to showcase the brand’s identity and offer visitors direct access to product news and brand background information. Through a new website and social media pages including Facebook, Twitter, Instagram, Pinterest and YouTube, consumers can tap into their own inner artist through expert advice, application tricks and how-to videos to easily re-create new looks at-home and push their own beauty boundaries.

TPR Holdings LLC is a New York City-based investor and operator in the consumer products industry. TPR principals have founded and developed such international brands as Zirh Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath and fragrance oil house, Trilogy.

TPR recently acquired the cause-related beauty license for Susan G. Komen for the Cure and Oscar Blandi Hair care.  
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.